WORDS AFFECT PEOPLE
WHAT YOU SAY DOES HAVE AN AFFECT ON PEOPLE
We have all heard that content is king in the small business world. Yes, this is all true. More importantly, you need to look at what you are saying. You have to choose your words wisely. Words can either make or break you in business.
The best way to handle the topic of content is to look at your audience. Listen to your audience. Find out who they are and what they are about. Based on this you will know which words to use.
Your target audience will click with you more if you use words they know. In other words, you would never us big ivy league words with someone who only has an 8th grade reading level. You just wouldn’t.
You also need to look at how to put the message out there. You need to put your content out in a way that will reach your audience, but not belittle them in the process. Content might be king, but how you use the content is your key to the kingdom.