SMALLER BRANDS MAKE BIGGER IMPACT

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SOMETIMES THE SMALLER BRANDS MAKE THE BIGGER IMPACT
Everyone is so focused on the bigger brands these days. What many fail to realize is the smaller brands make more noise. Don’t believe me? Allow me to illustrate.

ALL YOU NEED IS A MESSAGE

How many of you have a local business near where you live, something that sells state hats or shirts? Well these small businesses are a success because of two main points. First, their message is simple. Secondly, they do not rely on heavily saturated ads to bring people in. These businesses do well because their clients relate to their product and message. Their products remind their clients of home. Everyone likes coming back home. These hats and t-shirts are a reminder of where they came from.

My point is you need to have some sort message like this. Give people a reason to come and see you. Give people a reason to relate to you. It does not have to be that big of a message. All you need is something small and from the heart.

So the question remains, what is your message?